Snipes USA: Winter 22' Pin Pack

How Snipes USA Expanded Their Edge With a Winter Pin Pack

Snipes USA has always known how to stay one step ahead. Originally rooted in Germany and now deeply embedded in the U.S. streetwear scene, the brand has made its name with a deep lineup of sneakers, fitted caps, and apparel from heavyweights like Nike, Jordan, Adidas, and Timberland. For the holiday season, Snipes decided to try something new: release an accessory that would complement one their most popular products, fitted hats.

With a focus on building brand loyalty, Snipes partnered with us to create a custom enamel pin pack. Each pack featured four unique, winter-themed pin designs, mounted on premium Snipes-branded cardstock. Whether customers threw them on a jacket, backpack, or beanie, each pin was a marketing campaign for the brand. The product was a clear win and sold out within the first day.

As we like to emphasize to clients, branded accessories do not have to be limited to the "one size fits all" approach. They can be fully customized and tailored to a campaign that will connect with the community, creating a lasting impact and new ways to connect with a brand.