High Life

With the vision of Szechuan Market, we brought the Spy Kids glasses to life in May 2023. Given the name "The Cortez," the glasses were fully customized to match the pair from the movie, featuring a sleek matte chrome finish with a rotating third lens and CORTEZ embossed on the legs.

For an in-store activation held at their Soho store, we teamed up with Coffee n Clothes on a limited edition free item with a qualifying purchase for all H&M members. It was not your average giveaway either. Instead, we decided to create something eye-catching: an oversized, one-of-a-kind bag charm that fit in with the latest fashion trends.

For years, the "one size fits all" approach in branded merch was a way to promote a message, logo, or campaign in the cheapest way possible. However, with the shift in consumer expectations towards connecting with brands beyond the surface level, these products no longer resonate with individuals. The brands that continue to invest in generic, uncreative products will end up wasting marketing dollars on products that will quickly end up in a landfill.