Oversized Bag Charm: H&M

Personalization is the name of the branded merch game in 2025

For an in-store activation held at their Soho store, we teamed up with Coffee n Clothes on a limited edition free item with a qualifying purchase for all H&M members. It was not your average giveaway either. Instead, we decided to create something eye-catching: an oversized, one-of-a-kind bag charm that fit in with the latest fashion trends.

Each keychain featured a knot clasp and 5 fully customized charms, complete with references to Soho and New York City iconic visuals, creating an eye-catching accessory that makes the perfect decor for any bag. With its massive size and vibrant colors, it is impossible to miss.

At High Life Tech, we believe personalization makes all the difference and every branded product should connect with audiences beyond the surface level.

For H&M customers, the bag charm did just that.