Good Merch for Bad People | Hellbent

Hellbent Records stands at the top of the mountain when it comes to artist merch.

Known for his infectious grooves and club-ready tracks, Cloone (David Bissett) gained prominence within the tech house music scene following the release of his 2019 hit “Be Good to Me.” In the years to follow, Cloone created Hellbent Records, which is both a record label and a merch brand. Hellbent Records is known for their tagline of “Good Music for Bad People.” 

When it comes to artist merchandise, Hellbent stands on the mountain of its own. By integrating music and fashion with a strong brand identity, Hellbent has transformed artist merchandise into a form of self-expression.  

Looking at their past collections, each one features over 30 different products from clothes to jewelry and more. Their approach to creating clothes that showcase vibrant prints and accessories have allowed fans to carry the brand's essence wherever they go.  For the past 3 years, we have been Hellbents go to partner to develop accessories for their campaigns.

Belts

Bracelets

Rings

Sunglasses

Belly Chain

By creating fully customized products tailored to their brands aesthetic, Hellbent has differentiated itself from other artists and labels. Developing each product with a sense of individualism and boldness, a community has been created beyond the music.