Era of Creativity: Why Generic Branded Merch Fails to Impress

Millennials and Gen Z value uniqueness and individuality

For years, the "one size fits all" approach in branded merch was so cost-effectve and easy to mass produce that companies didn't think twice about whether it actually resonated with audiences. However, with shifting expectations, consumers now seek to connect with their favorite brands beyond the surface level, meaning merch needs to look and feel like the brand, not just a logo slapped on a product.

The most successful products combine creativity and functionality with an experience. We know this because the products we made for clients in 2024 generated over 100 million impressions across social media.

For us, customization is at our core. Unlike other branded merch companies, we fully customize each product that are tailored to your brands aesthetic and resonate with audiences. We focus on creating functional products that are trend driven and spark social media conversations.

We stand at the intersection branding, creativity, and culture. Having created more than 5 million products for over 3,000+ brands, artists, and agencies, we know how to make products that stand out.

If you are looking to set the next trend and enhance the brand experience for your audience, contact us today and we can brainstorm different products suitable for your goals.