The World of Ransom
Once known for its devil logo, Ransom has developed into so much more
The Promotional Project
During to the pandemic, the streetwear industry faced increased competition from individuals starting their brand. In order to differentiate, Ransom wanted to expand into a variety of accessories.
Ransom Clothing, founded in 2016 by Jonathan Melton, is an American streetwear brand that draws inspiration from punk and workwear styles. Based in Los Angeles, Ransom became known for their vintage looks, often featuring their signature "RANSOM Devil" logo.
How We Made It Come to Life
The High Life Tech team came to the rescue in creating a variety of custom products. For those who love to play board games, we created a set of custom dice. If one liked to relax outdoors, we had them covered with a custom foldable chairs. For the winter slope warriors, the Ransom ski goggles kept you protected. Lastly, we made some lifestyle accessories such as a necklace, cardholder, and pins.
The Result
In a time where all shopping was done virtually, Ransom was able to maintain their customer base while capture a significant amount of new customers. These products were not sold by other brands which helped Ransom maintain its status in the industry. Today, Ransom continues to release capsules monthly.